What did the destination actually contribute?
Use real destination revenue and gross margin over a defined period. Revenue alone can make a weak market look stronger than it is.
PPWR PRACTICAL GUIDE · MARKET ECONOMICS
Should a low-volume EU market stay open after PPWR?
Do not answer that from one registration quote. Compare the market’s actual contribution with the verified cost and work required to keep that destination open.
Updated 18 September 2026. The free scan is an exposure map; a real KEEP/CLOSE decision needs merchant sales, margin and packaging data.
THE DECISION ORDER
Price the market before buying the bureaucracy.
What action is actually required?
Separate the current national route, unresolved facts and any documented reseller/first-placer route before pricing providers.
Get the current fixed and variable cost.
Keep statutory, scheme, representative and provider charges separate from the ShadowOrders service fee. Missing quotes remain missing — not zero.
BUSINESS OUTPUT
Four useful states are better than “all EU” or “no EU”.
KEEPeconomics support staying open
FIXprice/resolve the route first
CLOSEcurrently uneconomic
B2Buse only when evidence supports the route
A market should not be sent into registration, PRO or authorised-representative onboarding merely because it appears in a shipping-country list. In the managed flow, onboarding is deferred until the market has been selected.
START WITHOUT PRIVATE DATA
Map the exposure first.
The free scan needs only a store URL for context, business country, sales model and destination-country codes. It does not fetch the store or invent private economics.